Web Accessibility Statements And User Support
My attention was recently caught by a post from Rosie Sherry called Showing web accessibility statements the door. In this post, Rosie wondered if perhaps web accessibility statements were being taken too far? She felt that, in general, accessibility statements were:
- Too long
- Technically orientated
- Focused on displaying of adherence to standards
She also felt that their target audience was being forgotten and asked how these statements would benefit a disabled user who “just wants to get on with things
“?
Most websites have a contact page anyways, why duplicate things?
Rosie Sherry
Because the standard site contact page may not offer non-electronic contact information as well - such as minicom or textphones. Many sites don’t even offer something as simple as a mailto link as a alternative form of contact. They appear to assume that everyone can use a contact form effectively or wants to use an online form.
That is a very unwise assumption to make.
Secondly, contact pages are often specific to certain kinds of contact - sales enquiries, general messages etc. The person at the other end of the form may not be the best person to contact with regard to accessibility issues or enquiries. So it’s likely that you’ll need two sets of contact details and two forms anyway. Unless of course, you try to pile it all into one form using selects or radio buttons — at which point the form just gets too complex and no one wants to use it.
There is a trend for not implementing access keys as they are believed to not be much use in practice.
Rosie Sherry
That’s really still open to debate and I can can point at user groups who find access keys very useful providing they’ve been implemented with due care. But whichever approach you chose to adopt, telling users would seem to be a Good Idea generally. Or are they just supposed to try various shortcuts out in the hopes that one of them will work eventually?
What other features are there to most websites? Increase font size? Tab order? Are these features — or just common sense practice? Why state the obvious?
Rosie Sherry
Listing how headings are used might be extremely useful to screen reader users who often navigate pages using headings. Telling them that you will be using H1 headings for the site name and H2 headings for page titles could significantly speed up their navigation around the site as they now know which heading to focus on (H2) and which to ignore as redundant (H1).
Obviously, if any site feature depends upon additional client-side technology, (e.g. JavaScript) or plugins (e.g. Flash) then users really need to be told about this and if there are any alternatives.
Do we need to state that standards and tests have passed?
Rosie Sherry
In theory, no. But given that so many sites aren’t built to any recognisable standard and have never been within a mile of a user test, it is arguable that, by knowing what standards a site has achieved, users may get a good idea of how easy (or not) it will be to use the site based upon their past experience. As it stands, I don’t really see how publishing such information can hurt.
Do we need to educate a user on how to use a website?
Rosie Sherry
We shouldn’t have to, in theory — especially if we just go ahead and assume that every user is as knowledgable as we are. However in practice,that is rarely the case.
Users may not know how to resize text within their browser or that they can use screen reading software to supplement their graphical browser if they have problems reading text. In fact there is no way to tell the difference between the highly experienced JAWS user and one who is trying screen reading software out for the very first time on the Web.
if there are a stairs in a building, you wouldn’t provide a statement which tells someone how to climb them. (Right leg up, left leg up!)
Rosie Sherry
Sure, you wouldn’t tell someone who knows how to walk how to climb stairs. But you would teach someone who has just lost both of their legs in an accident how to use a wheelchair,wouldn’t you?
Users with newly aquired “special needs” will continue to appear on the Web all the time and I feel it is unreasonable to assume that they will already have learnt all that there is to know about their assistive technology or what they can do to make the web more accessible for themselves. As such, Rosie’s stair-climbing analogy is strained at best and could be perceived as downright insulting at worst. (And I say that as someone who did have to learn how to use Dragon quite suddenly last year — and, frankly, I needed all the help I could get!)
The trick, as I see it, is not to replicate existing information but just to point to a few good resources and leave it at that. This is the principle behind the whole web-hyperlink idea, after all. You know — links to useful information …
I do agree, for more complex and interactive sites, there may be a requirement to offer assistance. Rosie Sherry
Define “complex and interactive”. Where exactly should the line be drawn?
To some users, a site with links is an interactive site! And why should only users to “complex” sites get additional support? Could it be that there’s a tendancy to make assumptions here about what users should or shouldn’t know before they are allowed on the Web?
What next? A proficiency test before you get your browser’s licence?
but why not have it in a help area which addresses multiple issues. You could call it ‘help’, ‘using this site’ or ‘about’, it would be a central area of help and still be easy to find and of use to everyone who is interested.
Rosie Sherry
I don’t think the information I’ve mentioned above has to be packaged in a page that is always called “Accessibility”. I agree that it could equally be placed in a Help section providing that a link to that section is available on every page. Perhaps in a page header or footer? And don’t forget:
<link rel="Help" href="http://www.foobar.com/help/" />
in the document head either.
As it currently stands, I know, from working with testers from the Shaw Trust, that disabled users do actively look for some sort of accessibility page shortly after entering a new site. Experience has taught them that this is the best place to find the kind of supporting information that may be essential if they are to navigate the site effectively. But, at the end of the day, does it really matter if the link is called “Accessibility” or “Help” as long as there is some real support there?
At the end of the day, this is precisely what PAS 78* is trying to achive with its focus on an accessibility statement. Real support — not lip service. And definitely not unfounded assumptions about users or different rules for different sites.
As for the disabled user who “just wants to get on with things
” — no one is forced to read an accessibility page or statement and users are quite capable of deciding whether they want to read it or not.
So, where is the problem?
* Publically Available Specification 78: A guide to good practice in commissioning accessible websites
I like the points you make Mel. Our accessibility statement at Accessites is perhaps a bit weak in light of what you’re saying here, but then again hopefully the site is done well enough that it’s true: If it’s needed it will be there and it will work, if not, please let us know.
As far as nixing accessibility statements altogether, I have to say no. Regarding saying that people use them to brag or tout how accessible they are — well, if that’s the intent, that’s silly on their point, but it’s on them, not the use of statements. There’s nothing wrong with telling your audience that you care and have provided for them the best you can. But the best accessibility statements, in my opinion, are those that don’t go on and on about compliance or speak in tech-tongues, but rather tell of the presence of certain helpful features and briefly how to use them. To me that is valuable to the user. My own site’s statement is sort of like that.
I think lots of people who could benefit from accessibility features don’t know the hows and whys. Case in point: A disabled web developer I know uses all sorts of web accessibility tools to enjoy [survive] the web, yet he had NEVER heard of web accessibility. He was technical, on the web a lot, and severely handicapped, but had no idea. I opened his eyes to web accessibility. Thus I don’t think we’re ready to show accessibility statements the door. In fact I doubt we’ll ever be ready for such a drastic move.
The example given by the original author regarding the stairs was a little over the top, which does nothing to support the point being made. No, we wouldn’t go so far as to tell someone how to walk up stairs, but we should tell people they’re available. “To access our upper floors, please use the elevators to your left, the escalators to your right, or use the stairs behind you. If you have difficulties, please see the receptionist.” The receptionist can explain how to use stairs if it comes to that. In the case of the web site, the receptionist would be the web master, and they use a contact form or email to get in touch and seek help.
It seems the original author would suggest not offering a sign at all, or one that reads: “If you want to reach our upper floors… figure it out dummy.”
Rule of thumb: Accessibility statements shouldn’t be about meeting legal requirements, and they shouldn’t be about bragging, they should instead be helpful to site visitors who may need them. I don’t feel they should be given the axe.
I like your idea of an all-in-one help page. I do the same thing as a general rule, except I call the page “Site Info.” I will then offer bookmark links leading to the applicable content headings on said page.
I agree with mel’s closing statements:
I mean, why was so much attention in the first place focused on panning a page which is only likely be turned to when a user can’t get on with it. Seems like a fundamental flaw in Rosie’s logic to me.
I don’t agree with most of Rose’s points either but I can see where she’s probably coming from. There’s too many sites with accessibility statements that mean as much as icons that proclaim WCAG 1.0 AAA compliance - it’s seen as a cool thing to do often without a full understanding of what’s being stated/claimed.
John: But should the fact that some sites only pay lip service to accessibility statement be an excuse to scrap them? There are plenty of sites that barely pay lip service to the accessibility guidelines but I don’t see anyone suggesting we should get rid of the guidelines.
We’re always going to have these problems with every demonstration of compliance. Some sites will just try to use them to avoid their proper resonsibilities whilst others will only be interested in technical compliance rather than actual accessibility needs. I am all for making supporting pages as practically orientated as possible. What I don’t think we should do is throw the baby out with the bath water.
I’ve wrote a blog post linking to other people talking about accessibility statements, it can be found at: http://www.rosiesherry.com/blog/show/More+on+accessibility+statements